Response: The Six Simple Principles of Viral Marketing
Viral marketing, despites its scary name, is actually just advertising. At first, I thought its name meant it was something illegal or something that should be avoided, but I was wrong. Though it sounds like some kind of disease to be strictly avoided, it's not. It's really just like a word-of-mouth spreading of a message, but via Internet.
There are certain tricks of the trade. The strategies are very similar to simple marketing because that's what viral marketing is. They both focus on the need for goods and services, transportation, common markets, etc. The only difference is that viral marketing has the ability to reproduce itself (by "exploiting" resources and everyday things we use) very, very quickly. Other than that, viral marketing is the same as marketing in real life.
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