- Innovative and in-style
- Whole Foods Market's tagline is "Selling the highest quality natural and organic products." Apple and Nine West do not have taglines.
- There are no jingles. Apple however has a jingle just for its iPad.
- Apple is recognizable by everyone. Whole Foods is recognized by everyone except kids and preteens. Nine West is known by all shoe-oholics.
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3. It did not last; it was used for one week before it was replaced with the original.
4. The new logo was released around October 5, 2010.
5. Crap Logo Yourself was a website advertising to "crap up" any logo if you typed it in. It did this by making the logo look exactly like Gap's. People created fake Twitter accounts, @GapLogo and @OldGapLogo, and would tweet as if they were the respective logos.
6. Gap has stated that it was trying to rebrand itself completely since its sales were falling and that the logo was a part of the rebranding. This was why they tried to change the logo.
7. I think the new logo was completely terrible. It was bland and looked like the least creative middle schooler had done it in five minutes using only Microsoft Word, not a multimillion dollar project.
8. There were many criticisms because it looked very bland and uncreative. People said that it didn't look professional and that it did not represent what Gap stood for while the classic, iconic Gap logo did.
9. This was because the new Gap logo created such a bad buzz on the internet and in social media that Gap had to revert back to its old logo, so people give the internet and social media credit for killing the new logo.
10. http://articles.sfgate.com/2010-10-08/business/24117233_1_new-logo-gap-brand-louise-callagy
http://nymag.com/daily/fashion/2010/10/deciphering_the_meaning_of_gap.html
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