- It's basically email on Facebook where everyone has an '@facebook.com' address. It's a total revamping of Facebook's messaging system to make it more efficient to communicate with people who don't have a Facebook.
- Its nickname is 'Gmail killer' because Facebook's project is expected to provide a lot of competition to Gmail and to take people away from Gmail.
- The announcement is supposed to be made on Monday, Nov. 15.
- No, Mark Zuckerberg is expected to speak at the San Francisco Conference on the 16th.
- Facebook sent out invites to the media for a 10 a.m. launch today at the Conference so people thought the announcement would be made today.
- http://www.eweek.com/c/a/Messaging-and-Collaboration/Facebook-Project-Titan-Preps-to-Challenge-Google-Gmail-206434/ and http://abcnews.go.com/Technology/facebook-mail-coming-monday/story?id=12133107
Dear Foursquare, Gowalla...
Facebook announced Facebook Deals for Facebook Places, where people get coupons for checking in at certain places. They're basically location-based deals. Websites that provide these, like Foursquare and Gowalla, are on the decline. They went from 5% of the population to 4%, a steep decrease. This is because many people don't really care about location-based games and unlocking badges, which is what is done on Foursquare and Gowalla. They attract only early-adopters. They don't reach the majority of the population because they're not well known and what they do (pretending that scavenger-hunting throughout the city for badges and mayorships is fun and interesting) is actually not fun and interesting. The article says Groupon is doing the location-based deals right, unlike Foursquare and Gowalla, and is the fastest-growing company ever because its objective and message are really clear and straight-forward.
Blog idea one: Give us a product and ask us to design packaging/awareness/promotion campaign on social media for it.
Blog idea two: Give us a picture of a lot of products and ask us if we would or would not buy the products and explain our choices.
Blog idea three: Write a paragraph about what the best company (when it comes to marketing) is and why.
Chris Brogan article: http://www.chrisbrogan.com/know-how-to-grow/
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