Branding

1. Branding is associating certain features or characteristics with a certain company. It is a way of developing a trademark that customers think of when thinking of a company and is what differentiates that company from others.
2. Some forms of branding are name, terms, sign, symbol, and design.
3. Brand awareness is how many people know a brand and to what extent they know it.
4. Brand experience is feelings and emotions that are evoked when a certain brand is mentioned.
5. Branding sends a clear message about a company's products/services to consumers. It develops an image of reliability and responsibility around the company.
6. Brand identity is how a customer perceives a certain company through its brand.
7. Branding is important to a marketing strategy because it convices people to buy products from a certain brand by evoking certain feelings, confirming the product's credibility, and connecting to the target.
8. Personal branding is where people or careers are branded and used for marketing purposes.
9. Personal branding is important because it creates job security when an individual brands themselves as experts in their fields. It also creates a marketable image of someone that could be used to sell something.
10. Apple, Whole Foods, and Nine West

• 1. I respect them because they are known to sell only quality products.
• 2. They're very innovative and modern. Their symbols/designs give me the sense that they are very original and creative.
• 3. I do it partly because of their brands and partly for the products they sell. The extremely wholesome brands definitely convince me to always buy their brands if I want the best of stuff.
• 4. Yes, I am always loyal because I love them!