Blendtec

1. "Will it blend?"
2. Tom Dickson is the "scientist" who blends stuff together.
3. Either "Don't try this at home" or "Please try this at home" appears during the blending process depending on whether the product is safe to blend or not.
4. Yes. For example, once the iPhone 3G was released, Tom Dickson blended it.
5. Glosticks, iPhones, video cameras, golf balls, etc.
6. Yes, because they are only online and depend on word-of-mouth and social media.
7. According to ViralSEOServices, viral marketing campaign is "a marketing technique utilized to increase brand or product awareness through social media."
8. I think the reach is a couple of hundred thousand people.
9. No. I had never heard of the company or Tom Dickinson or the campaign before.