The Internet is so young yet we already depend on it so much. As it grows, so will online marketing. The future is definitely bright and as more people join the Internet phenomenon, e-commerce will only become more influential. It will also grow more sophisticated as a younger generation moves into adulthood. Simplistic and old methods such as banner ads and email advertising are dying out due to the various disadvantages they present. Banner ads tend to force a person to keep clicking in order to exit the window and email often results in spam and identity theft.
The dominant models right now are pay-per-click advertising and search engine optimization. Search engine optimization will last as long as search engines do. The future of pay-per-click advertising is less clear because of constant "click fraud" where an ad is artificially clicked to make the advertiser pay. This rate could be as high as 40% of all clicks, which basically means that 40% of money has been wasted. The author thinks this method will only last if changes are made to it to make advertising more efficient.
The author predicts the search engine optimization will the most prominent way of advertising with the pay-per-click advertising in second place, and edited information releases in third. He/she warns, however, that anything can happen in the future.
I agree with the author that those forms of advertising will remain important but I think that social media will also have a huge impact on online marketing because many businesses also promote their brands and advertise their deals online. So I think that eventually social media will trump even search engine optimization when it comes to marketing because of its growing influence in people's daily lives.
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