Facebook is completely redoing its format. Its profile page, which was previously in no important order, now has the bio section right underneath the name. Then, it has a much larger photo section. People can also view histories of friendships more easily. The reason for this overhaul is to organize profiles better and to show who people actually are. Not all members get the new format today. People have to option of choosing the format for a while before Facebook mandates that everyone must switch over. Privacy is a huge flare up with Facebook right now. The Wall Street Journal a while ago showed many of Facebook's popular apps selling personal information to advertising companies. Rapleaf is a company that merges all online data about a person and sells the info to advertising companies to create a narrowed interest window on the Web. They use Facebook profiles and data to create the consumer profiles. Zuckerberg does not plan on creating a phone just for Facebook but plans on continuing to build software for phones. He also does not believe in going public. Facebook had the option of selling to Yahoo! in 2006 for a billion dollars but refused to.
In 60 Minutes, Mark Zuckerberg spoke of wanting to create more personal experiences on the Internet by transforming all of it into a social networking site. The highly competitive company expanded almost exponentially within the last few years. He then explained "hacking" and how Facebook encourages creativity and competition. He also explained the Facebook profile and messaging overhaul and new features on the website. When questioned about Facebook's dubious privacy issues, he defended Facebook and stated any apps which were selling information to ad companies were going against FB policies and would be deleted. He discussed lawsuits brought against him and the movie that was released about him. He also avoided saying anything bad about Google and stated that he did not want to be compared with them. He was later described as going from a "toddler CEO" to a "prodigy."
I like the redesign but I hope FB also improves its privacy options because if an outside company can access such detailed information, I would hate it. It definitely helps the social network because more people can access more information easier but it could also gain negative publicity because it's one more step towards less publicity.
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