Products of 2010

Top products:

• Apple iPad
• Apple iPhone 4
• Android
• Kinect
• Blackberry Curve
• the new MacBook Air

Apple iPad:

The iPad was much anticipated. There were ads featuring a now signature jingle that stuck in people's heads which explained what the iPad can do. There were many newspaper articles on it and it was on the news for a while. The target audience was everyone. It has a touch screen and can virtually do anything a computer can do, camera, scanner, etc. can do. The public knew about this because it was on the news for so long. Apple also released amazing TV ads. Apple doesn't have official Facebook or Twitter pages, so it didn't but it benefited from social media because the iPad was really talked about on social media. Its competitors are the Kindle, Samsung Galaxy Tab, Lenovo IdeaPad U1 Hybrid, and basically all other tablets.

Kinect:

Kinect was marketed through ads on TV, internet, magazines, etc. The target audience was young people who like video games and/or people who want to have fun. With Kinect, no controller is needed. The motion sensor picks up movement of the body so nothing needs to be handheld. The public knew about this because of the ads and all the buzz around it. Kinect used Twitter and Facebook to publicize its release date and its release. Its competitors are the Wii.

Apple iPhone 4:

The iPhone 4 had been anticipated for a while so Apple used the buzz that was already going around to publicize the new iPhone. There were also ads telling people how convenient, useful and awesome the new iPhone was. Its target audience is everyone. It has the latest touch technology with FaceTime (which is like video chatting) and features a sleeker, more convenient design. The public knew about this product because of Jobs's announcement, ads, and the buzz surrounding it. Apple doesn't use social media but people on social media spoke about the new iPhone 4 a lot so it was publicized even more. Its competitors are myTouch, HTC HD2, Palm Pre, and all other smart phones.