Chris Brogan explains the importance of the 4 Ps in his blog post. He says that marketers spend most of their time on promotion and not enough time on product and place, two of the most important Ps. He says that rather than creating a product of value and distributing it properly, marketers just do a lot of promotion and create excellent customer service to convince people to buy their product. He says that if we don't put value into our product, we're already down by 1/4 of our marketing strategy.
I agree with what he's saying because I feel that many companies, rather than improving their product and making sure it's distributed well, just make better ads, expecting people to buy it just because it has cool ads. I give this article a 4/5 because there wasn't really evidence to back his opinion up but it was really good.
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