Vitamin Water uses Facebook to connect and interact with its fans. It has its own page and also created a "Flavor-Creator" app where fans could create their own flavor, label, ingredients, nutrients, etc. The packaging could be created by a person and up to two friends. Vitamin Water said that a created flavor would chosen as a winner by Carrie Underwood and 50 Cent. The winner of the naming contest would receive $5000 and Vitamin Water would create the winning flavor. The flavor that won is "connect" which represents how the flavor was created by the connection between the fans and the brand. It tastes like black cherry and lime. Its reach was about a million people.
Popchips is big on Twitter especially after joining hands with Ashton Kutcher. After noticing that Ashton Kutcher was a huge fan and kept mentioning Popchips in his tweets on Twitter, Popchips decided to make him it brand ambassador as well as publicist rather than hire a huge social media service firm. This saved them a lot of expenses and also gave them a huge reach because Ashton Kutcher is a huge celebrity and one of the most popular Twitter users. Ashton Kutcher now appears on the website of Popchips but his main contribution is his tweets and use of social media.
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