Twitter

Twitter is the latest big thing is social networking. Founded by three former Odeo employees, it features a status-type design where users can post blurbs about themselves or their day or their thoughts. The limit is 140 characters (the limit of standard text messages). It was first called "twttr", but was then changed to "twitter" because it was considered a better fit. In September 2010, a new version of the website was called created called "new twitter" where the user profile is much larger and accessing user information is much easier. While there are some who prefer the old twitter, most people love the new twitter.

Twitter is great for marketing purposes because it is such an effective way of communication. If a business creates its own page and has followers, any information releases can get to its customers/followers instantly. On twitter, communication is also two-way and interactive, so it's a great way to get feedback from actual customers. Now, the business can get specific feedback from actual customers rather than conduct vague studies that only give it quantitative data. Also, the business can give deals online to followers or advertise online for free rather than pay an advertising agency. Overall, twitter is a very efficient marketing tool because it provides an easy way of communication between businesses.

Twitter has unique aspects that make marketing easier. First of all, a page of a user, unless specified, is displayed to EVERYONE, not just followers or users of twitter, but everyone on the Internet. Followers get messages when someone sends out a new tweet but tweets can be seen by everyone, which makes information releases much more available to everyone and the business can gather a huge audience. Also, there's retweeting, where a user can basically copy an paste what someone else tweeted. This provides a better way to spread information quickly. Someone who is a follower of a business can retweet what the business tweeted and one of their followers can retweet what they said. This spreads information much more rapidly than any other social media website.

Twitter is an amazing social media site and marketing tool because it makes communication between customers and businesses much more efficient, makes business information releases much more easy to access, and has unique features that make information spread faster, therefore make marking easier.